5 things an SEO-Friendly local service website needs

5 things an SEO-Friendly local service website needs
Featured ~ Sean

Nobody can say with certainty how Google’s algorithms work except Google obviously. While those algorithms can change, we have found 5 things an SEO-friendly local service website will always need.

If you own a local service website that is turning over six figures on an annual basis and you want to increase revenue, then you need to understand these key components.

Making sure these 5 elements are in place may cost money, but those changes can help bring new clients quickly for a return on your investment.

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Four steps to improve your page ranking with internal links

Four steps to improve your page ranking with internal links
~ Sean

ONE of the ways you can help build organic traffic and improve your page ranking is by using internal linking. Here we give you four steps to improve your internal linking.

Internal links are a task you can carry out yourself if you wish and they are a way to help build your rankings because you are helping search engines because pages are linked and it helps the search engines get a clearer understanding of your website structure and your content.

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Improve your SEO rankings with content pruning

Improve your SEO rankings with content pruning
~ Sean

Lots of content doesn’t always equal huge improvements in your website’s ranking. Making sure that content is valuable and relevant to your target audience is key and content pruning can help improve your rankings.

It’s important to review the content on your site once a year at least and make sure that it has not gone out of date or stale.

Content pruning – as it is known – is a must if you want your local business to climb the rankings or stay on page 1. This involves updating or removing content that may no longer be relevant and could affect your pages’ rankings.

The simple rule is the more you publish, the more you should prune.  This is to make sure that your content doesn’t become out of date with current trends, changes in law or algorithm changes and also that it aligns with your brand’s goals.

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Are you using Google Remarketing?

Are you using Google Remarketing?
~ Sean

Are you using Google remarketing on your website?  It is something that few website owners consider using and most have never heard of this form of digital advertising.

Here we break it down into straightforward English that you can understand in this blog.

How does Google remarketing work?

When a customer clicks a link or just browses your website by accident a small piece of code adds them to a remarketing list. What happens next is Google’s magic sauce. When they click on another site that uses the Google ads platform, your ad is put in front of them.

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6 SEO strategies to grow organic traffic

6 SEO strategies to grow organic traffic
~ Sean

To have the greatest chance of ranking on page one on Google or any of the other search engines, you have to know how to perfect the mix of on-page and off-page SEO.

Anybody who says they know what Google’s algorithms are is talking through their hats. However, the intent of the algorithm remains the same, somewhere in the region of 50% of ranking points or factors linked to off-page SEO.

It makes sense logically, they do not want to discourage organic and original content to fulfil searchers’ needs so to do that means the percentage of importance (POI) is as high as paid. Paid is just the icing on the cake for the search engines.

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The 3 smartest ways to build backlinks

The 3 smartest ways to build backlinks
~ Sean

With so much competition for the first ranking page, it is almost impossible for a website or webpage to rank well without proper link building. Here we show you the 3 smartest ways to build backlinks that we’ve found.

 These fit within Google’s EAT criteria which is their search quality rating system for all websites. A web page has to show Expertise, Authoritativeness and Trustworthiness and of course has to be voted by a website who also fit all three criteria as well.

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