3 Best Practices To Generate Backlinks

3 Best Practices To Generate Backlinks
~ Sean

The 3 Best practices in backlinking or white hat backlinking that work best regardless of what search engines do with their algorithms are all easy to do with the right approach and patience.

To make sure other websites link up to your blog post, video, software, quiz or poll, you need to have something worth linking up to. These are known as linkable assets.

Content and backlinking are symbiotic

There is a reason why Search engine optimization and content marketing are usually joined at the hip. It’s a symbiotic relationship where one helps drive the other in a continual cycle where there is awesome content and it is optimized for search engines.

Because Google keeps all its knowledge and algorithms secret regarding backlinks, any light that a blog can shine on it for web developers or owners is more likely to be backlinked by reputable websites than something that concentrates on a broader subject like SEO.

In such an example this post about backlinking (because it has a very specific search intent) will generate more backlinks than one of my earlier blogs on SEO (even though both are very important in terms of Google’s algorithm) because it is more specific.

Build backlinks through link roundups

Writing a blog on backlinking with the sole purpose of linking out to quality and reputable websites (which we do for clients already).

It is a white hat and uses the power of suggestion.

Firstly you have to find link roundups in your niche so for SEO Agency Cork that would be a local SEO agency so a simple example would be search ‘Local  SEO Agency’ + local SEO agency blogs.

Link round ups are a win-win situation because you get to know more of the bloggers and blogs in your niche and mention on some of these high-quality webpages lifts both your website and the host blogger.

If your post, blog or vlog is a good enough fit for the host site round-up then you’ll get a high quality link.

Guest Posting

Some SEO so called experts will tell you that guest posting is dead but Google would disagree and they are the ones who hold all the cards in this game.

If you are a company just starting out, guest blogging is one of the best ways to get links back to your site.

And the links you can get from guest posting with the right people definitely help give organic traffic a boost.

If your writing is up to the standard of a quality site then go for it.

However, don’t just guest for the sake of guesting.

Writing for poor quality sites in your niche wastes countless hours for you and in the end doesn’t do anything for your organic growth. So the bottom line here is to be strategic about who you guest post for.

There is no point in writing a blog on backlinking for a site that sells herbs and supplements.

That will give your post a distinct smell of Spam to Google.

How do you find some quality website to guess post for?

If you are just starting out, it can be hard to find somewhere to guest post unless you have a defined process on how you look for them.

It goes something like this:

First, find you have to find a writer in your industry who writes a lot of guest posts.

Go to one published guest post that has a bio and a headshot of the writer.

Finally, pop the URL of that screenshot into Google reverse image search.

And you’ll get a list of places that the writer guest published on.

From there you can start contacting those sites to see if they are interested in you guest posting for them. It is slow but sure. Many of the top bloggers in every niche started in the same position you are in now.

Research what content works best for links for you

Find out whether quizzes, polls or infographics work best in your niche.

There is a lot of research around to suggest that infographics tend to be good for building backlinks because they explain something quickly and visually rather than having to read through an entire post.

Sean
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Published by Sean

My special power is to find the intent behind the searches your potential clients are making and make sure that your content addresses those and gets your pages ranked.