In this post you will learn:
Every Irish business that has gone online in the last 2 years needs to understand these 6 ways to improve your e-commerce SEO.
If you don’t take these 6 simple steps then your competition could steal a march on you!
E-commerce SEO is the difference between small Irish companies that are successful at selling online and those that are not.
And that’s where SEO Agency Cork steals a march on our competitors. We have the technical and practical experience in helping to improve e-commerce SEO for Irish companies.
By following the 6simple steps I am about to outline here, you will learn in minutes where the easy wins are when it comes to online SEO.
The pandemic has seen a gigantic surge in the number of companies who now sell online in Ireland and we have a team of experts who have guided Irish businesses through their start-up and sustained growth phase of the e-commerce platform where it has been for products or services.
The key to more online sales is making sure that all your strategies to get to the first page on search engines is congruency and that is our goal too. When people look in more than one place they have to recognise your branding and content as being the same no matter what platform they are searching on.
SEO audit
We conduct an SEO audit of your online store or webpage for every new client to assess what key areas need to stand out for your customers and what needs to be changed.
Overall site architecture
How your site looks to web visitors is a huge factor. You want your site to catch their attention based on their search intent. Even more importantly, your site has to be laid out in such a way that buying your service or product is frictionless. The less friction between the time a person lands on your page and the time the press the complete a purchase has to be done in the least amount of clicks.
Technical SEO
If your page or website doesn’t have the correct technical layout then search engine spiders will not crawl or visit your site leaving you languishing at the bottom of the search pages. An example of technical SEO would be building an XML sitemap for your site
Keywords based on your goals
Making sure everything is congruent with your company goals will help time all aspects of e-commerce SEO together.
If your optimisation efforts are not in line with your personal and company goals then that will cause friction in the process and reduce your chances of success. Keyword optimization should form part of your overall content strategy.
Content strategies
Just like your keywords, your content strategy has to be based on your goals also.
Your content has to be a reflection of what you and your company are passionate about and whether it is paid or organic social media, blog posts or vlogs, it has to be consistent with your company goals.
Link Building
Link building is becoming more important as it helps build your site’s authority. Because of the increase in the number of e-commerce platforms, Google has increased its attention on e-commerce authority. Are you the expert in your niche and are you trustworthy. This can be achieved by building backlinks from other trusted websites.
Why Is SEO Important For E-Commerce?
Search engines such as Google use extremely complex algorithms and AI learning to determine whether your page is relevant to the search for a particular keyword.
It is particularly important for small companies based in Ireland because if you look for ‘Green tea Ireland’ it automatically assumes that you are looking for green tea suppliers in Ireland.
Making sure that you know what the most commonly used keywords are for your business should form a large part of your overall e-commerce SEO strategy.
It is akin to reverse engineering from that keyword that a customer used, right back all the way to the content you generate, where it is positioned and how easy it is to buy through your e-commerce platform that will make your sales grow.
If you would like more information on any of this please contact us here
- Four steps to improve your page ranking with internal links - October 20, 2022
- 5 things an SEO-Friendly local service website needs - September 27, 2022
- Improve your SEO rankings with content pruning - September 24, 2022