6 SEO strategies to grow organic traffic

To have the greatest chance of ranking on page one on Google or any of the other search engines, you have to know how to perfect the mix of on-page and off-page SEO.

Anybody who says they know what Google’s algorithms are is talking through their hats. However, the intent of the algorithm remains the same, somewhere in the region of 50% of ranking points or factors linked to off-page SEO.

It makes sense logically, they do not want to discourage organic and original content to fulfil searchers’ needs so to do that means the percentage of importance (POI) is as high as paid. Paid is just the icing on the cake for the search engines.

Here is what we talk to our clients about when it comes to SEO mix.

• Why use off-page SEO?
•  The difference between on-page and off-page SEO
•  The best off-site SEO strategy and best practices
• Increase your EAT ranking
•  Optimize content
• Make use of your Google Business profile

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Why use off-page SEO?

It’s probably easier to take one step back from that question and explain what off-page SEO is.

Off-page SEO is the optimization tactics and strategies you can use outside of your website’s domain to attract more traffic. It doesn’t involve optimizing or using content on your website. It is more about using your knowledge/product/service to help improve your authority, your site’s authority as well as its credibility, and relevance to what people are looking for.

Off-page SEO v on-page SEO

Off-page v on-page discussion isn’t really comparing like with like but it is important to differentiate between the two.

Keeping it in simple English, on-page is any work you do on your website whether that is images, content, or cart optimization, while the building of authority and creditability is the off-page options.

At SEO Agency Cork, we offer both. For on-page SEO we first look at keywords. The research into keywords will dictate the content writing which in turn decides the internal linking strategy.

The other area the team works on which may not be considered by other agencies is having uniform structures within URLs.

To ensure all the services work in tandem it is important to have a page monitoring strategy in place and above all make sure that all on-page SEO improvements are mobile-friendly.

Creating and monitoring backlinks and social media for SEO is a key off-page strategy while making sure that PR and branding are all congruent towards building credibility and authority. Sometimes you have to just tell people you have that authority.

Picking the best on and off-page SEO strategy mix

Link building is so important when it comes to building authority and credibility. More importantly, it helps increase search engine visibility. Read our article on backlinking.

Backlinks are like votes of confidence in your site and your authority and come from a trusted source.

The quality of backlinks is more important than quantity. If you are backlinked by a site that already has high domain authority it can be worth more than 10 backlinks with low domain authority.

Increase Your E-A-T ranking

E-A-T stands for Google’s Expertise, Authoritativeness and Trustworthiness. See more here

In a nutshell, it shows search engines that you know what you are on about and that you can be trusted. The more accurate, relevant and truthful your information the higher you will rank.

Optimize content

Optimized content goes hand in hand with SEO.

Content marketing isn’t just about publishing content on your site. It entails a whole lot more.

If your content doesn’t educate, excite or delight your audience then it is a waste of words.

 Optimize your Social Media for SEO

Social media is a prime use of off-page SEO.  You can pay large sums for SEO link building but it may not help as social media can have no follow links so it doesn’t pass authority to your website.

Use Google Business Profile for SEO

It is one of the few free things left to help you improve your SEO ranking and especially local SEO.

Google business profile used to be called Google my business and gives you free advertising of services or products and can help build links back to your business. Because it is owned by Google they are also more likely to crawl your site more if you use Google Business Profile more.

How can we help?

Our experience can be used to shortcut your ranking improvement.

SEO Agency Cork offers a full range of SEO services to help you to formulate a growth strategy to suit your goals and budget.

After we have completed a comprehensive site audit to determine if there are gaps in your online marketing we will propose actionable and measurable steps for your business growth.