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Lots of people do the hard yards in researching keywords for their web pages but keyword optimisation is one of the most important aspects of SEO strategy and one that can be neglected regularly. In order to make sure your keywords are optimised correctly, you need to do some keyword research on your site.
It’s easy enough to find out what the most popular keywords are for almost any site on the internet and there are plenty of keyword research tools both free and paid to help you.
But if you want your blogs, pages, or website optimised fully, then you will have to do some advanced keyword research on your own.
For example, if you’re trying to optimise your website for iPhone users, then you will probably have more success with “iPhone” than “iPad” and “iPod Touch.” However, if you know that users may be searching for the term “iPad Pro” or “iPad Air 2,” then it would be wise to use those terms instead of “iPhone.”
That is a simplistic explanation of something that can be very technical but it explains it in a very easy way.
If you are sure that each keyword will work for someone when used in combination with other keywords, it would still make sense for you to optimise for them as well as their possible competition.
Improve your website’s ranking on search engines
The best way to start improving your website’s organic reach and rankings and increase search volume for your product or service is to spend time choosing the right keywords for your website.
If you want to rank high in Google search results, then choosing the right keywords is an essential part of optimising your website for search engine optimisation (SEO).
How to optimise your keywords
There are a number of ways to optimise keywords. This includes using keyword density tools and search engine optimisation (SEO) software.
What are keyword density tools?
A keyword density tool will extract the overall number of keywords found on your web pages. It helps extract all the words and automatically calculate how many times you have used a one-word phrase, two-word combination, and three-word combination. Once these have been calculated an overall keyword density value is calculated.
It can also perform the same calculation on your competitors’ sites and can be of great help in finding keywords your competitors use that you may not have thought of.
It is important not to have keyword stuffing – the term used to describe using the same keywords too many times. Google will ignore such sites because their content isn’t relevant.
E-A-T is a guideline that Google judges content on Expertise, Authoritativeness, and Trustworthiness. If you overdo the keyword density it will fail that test.
Make sure that your keywords are relevant to your website’s content
Making sure your keywords are relevant should be an important part of your SEO strategy. You don’t want to spend too much time on keyword research and then not put enough effort into it.
It is very important to optimise your keywords on Google so that you get the right targeted traffic.
This consists of having a good understanding of what your target market is searching for (their search intent), and then using that information to create relevant content so that you can drive traffic back to your website.
This means knowing what other people are searching for and making sure you are giving them exactly what they are looking for. For example, if someone is looking for “hockey gear”, then they will most likely be looking for hockey equipment or hockey gear related items like hockey sticks.
If you know the proper keywords they are searching for then you can provide them with exactly that. However, if your keywords such as “hockey gear” do not relate to the product or service that you offer then you should be researching other keywords such as “hockey equipment”, “hockey accessories” or “hockey boots” instead.
What are the goals of keyword optimisation?
Knowing what your end goals are for your keyword optimisation is a must.
If you don’t know what your solution to a customer’s pain point is then you are not going to be able to pick the right keywords.
When you are doing keyword research for your website, you should consider the following:
- How specific are the keywords you want to rank for?
- What kind of campaign are you going to run?
- What are your goals?
- Are you targeting a clearly defined niche?
- How do you want your keyword strategy to evolve over time?
- Are your ads relevant or will they just be seen as spammy by users?
- How regularly are you going to update your keywords?
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