Local SEO is The Way to Go

Local SEO is The Way to Go

Buying services or products locally has seen a huge upswing due to the pandemic and the war in Ukraine. Improving web traffic by attracting more local customers is the cornerstone of local SEO. All trends for the next 2 years suggest Local SEO is the way to go.

Google Business Profile

Google changed its GMB (Google My Business) name to GBP (Google Business Profile) at the start of  2022 but it still remains the best way for local companies in Ireland to connect with local customers and get exposure for their brands.

GBP gives e-commerce companies the ability to target specific geographical regions or counties in Ireland by using a combination of different SEO techniques.

Because buyers have more local intent when searching, moving as close to the top of your page based on geographical location can make a huge difference to rankings and sales.

The goal of SEO Agency Cork is to get its local clients on the first page of local results. So if you are looking for a web developer in Cork, Ireland it can help you to be found more easily.

At the time of writing this, it is a free service and it makes sense on all levels to make the best use of the resource.

If your  Google Business Profile listing is optimized and your website is optimized then it helps you to increase your presence in whatever geographical area (whether that is a town, county or all of Ireland) and begin to generate more sales enquiries.

Why should you use Local SEO?

Local SEO makes sense from a cost perspective and a local business perspective.

It helps to level the playing pitch for smaller companies who will not be able to compete with the ‘Big Boys’ financially.

Build your local traffic

By using local SEO, you will see an increase in web traffic over time. When it is done in conjunction with the web and other online platforms, it can make a significant difference to traffic.

It should be the first step in getting people to visit your physical location or your e-commerce platform.

Increase online conversion rates

Because it is seen to be local (and not a faceless multinational) that increases web traffic which in turn can lead to more visitors being converted into sales. The lure of being local is proving quite significant and the buyers that visit a website based on its close physical proximity means that those customers are far more likely to buy.

Better customer retention

If customers visit physical premises they are far more likely to keep coming back to that place.

By using local SEO you get the chance to refresh their memories of their visit to your premises.

Reduce PPC Costs

The cost of PPC (pay per click) advertising depends on how search engines rate your relevance to the search intent.

Because SEO Agency Cork works on making sure every part of your sales funnels is optimized this can help to drive PPC prices down.

Local SEO increases foot traffic

Many businesses that have a physical shop are finding that people who visit it have already checked the business out online and looked at reviews on Google Business Profile.  Once they have checked the products online and looked at the reviews, the fact that they are on your premises is usually a strong signal for making a sale.

A local business has grown hugely and the trends show that it will continue to grow based on trust and the general trend towards buying locally so it makes sense to optimize your local SEO efforts on Google Business Profile.

Sean