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- Improve your SEO rankings with content pruning - September 24, 2022
Lots of content doesn’t always equal huge improvements in your website’s ranking. Making sure that content is valuable and relevant to your target audience is key and content pruning can help improve your rankings.
It’s important to review the content on your site once a year at least and make sure that it has not gone out of date or stale.
Content pruning – as it is known – is a must if you want your local business to climb the rankings or stay on page 1. This involves updating or removing content that may no longer be relevant and could affect your pages’ rankings.
The simple rule is the more you publish, the more you should prune. This is to make sure that your content doesn’t become out of date with current trends, changes in law or algorithm changes and also that it aligns with your brand’s goals.
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