My special power is to find the intent behind the searches your potential clients are making and make sure that your content addresses those and gets your pages ranked.
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One of the questions I am asked most when talking about Google, Yahoo, or Bing rankings is ‘why do you need to do keyword research’. The answer is that it is the cornerstone of getting blogs, pages, or websites to rank as high as possible on Google, Yahoo, and Bing.
The point of this article is not to get all technical, because keyword research can get very technical. It is to give you a broad familiarity of why you need to do keyword research.
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