In this post you will learn:
To make sure you pick the right SEO agency for your company, you need to know what to look for and what questions to ask. Here are some of the basics you need to know.
They understand you and your business
As the main content creator, I like to spend a minimum of three hours getting to know a client (either in one sitting or over a few Zoom calls) to understand what makes them tick, what their goals are for their business, who their ideal clients are (so SEO Agency Cork can create an accurate avatar) and especially to find out what their ideal clients’ pain points are and how their product or service addresses those pain points.
For my part, it is also about explaining the process of how we work. I also explain the changes we are suggesting and why they need to be made without getting too much into the tech detail. I know my own limitations anyway on that front!
Besides, that’s where Sebastian and Maciej and the rest of the team come in anyway:-)
Realistic outcomes
Sometimes, it can sound too good to be true, and if it does sound that way, it probably is. One of the most important values your SEO agency should have is that they offer realistic outcomes. Worry if an SEO agency is talking about guaranteed rankings.
SEO is ever-evolving and algorithms constantly changing so no agency should give you the absolute guarantee that you are going to rank number one.
If your SEO agency does do that, it should raise a red flag straight away.
SEO Experience
It’s always a good idea, no matter what kind of business partnership you are getting into, to do plenty of research on the people you are going to be dealing with and make sure they have experience in the areas they say. It’s also a good idea to make sure they have worked in different industries. That will give them a far better experience in what has worked and what hasn’t worked.
They can show you some progress
SEO is a long game and typically may not show you noticeable results for 6-12 months, your SEO agency should be able to show you an improvement in areas such as optimisation of your web pages and keyword searches that have led people to your website.
They should also be able to improve visitor numbers to your website. That makes initial meetings with the agency important to set out what improvements you will be measuring in the short and medium-term.
Your SEO agency has to be a white hat
This should be non-negotiable for your company if you are also a white hat. You need to make sure that your SEO agency is using industry acceptable strategies and not doing anything unethical.
Remember what they do will reflect on your reputation and your company’s reputation.
The easiest way to find out what kind of SEO agency you intend to deal with is to ask lots of questions about strategies. If they have no issue answering them, then they are ethical in the way they do business. Reading Cork SEO Agency blog posts will help improve your basic knowledge of SEO. It’s up to you to research your prospective SEO agency wisely.
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